USF (formerly Alumni Voice) Magazine Advertising

Extend your reach to highly qualified consumers through:

  • USF (formerly Alumni Voice), the official USF Alumni magazine
  •, the official alumni website

USF magazine circulation is 40, 000 and readership is expected to be 60,000 members and friends of the USF Alumni Association after the 2017 readership survey is completed. About 157,000 USF alumni are notified by email for the online version.

Readers are well-educated, enjoy travel, own fine homes and are focused on advancing their careers.

They are affluent, discerning and dynamic people who can afford the products, services and lifestyles they choose. About 60 percent of readers live in the Tampa Bay area and 75 percent live in Florida.

They are an economic force.

Imagine tapping into the buying power of the USF family. Now you can — by advertising in USF magazine.

The award-winning member magazine is published quarterly.

Editorial Departments:

Alumni Profiles – Notable Bulls in government, business, research, and other life callings.

University Initiatives – Interview with a USF faculty, staff, administrator or student leader.

Academic and Research Achievements

President's Message - message to alumni members from the University president and the president of the USFAA board of directors

News Roundup – Top USF and alumni news and information

Where’s Rocky? – Alumni submitted photos of their Rocky mascots at work, on vacation, etc.

Blast from the Past – a glimpse into a specific year in the past

Share a Memory – excerpts from alumni memories from their days in college

Chapters & Societies – alumni group contacts and photo highlights from activities and events

Class Notes – alumni notes on new hires, promotions, weddings, births and publications

Athletics – Coverage of the Bulls athletes and teams past and present

Calendar – Upcoming alumni events and networking opportunities

Advertising Rates & Contacts

Advertising Specifications

We accept high resolution 300 dpi PDF or JPG files (with high resolution graphics and all fonts embedded). NOTE:
Any file that must be manipulated due to incorrect size, formatting, resolution and/or layout WILL BE CHARGED
a production fee. All files must be actual ad size.

Color Proof Required
All ads must be accompanied by a high resolution color match print for proofing purposes.

Submitting Ad Materials

Electronic submission:
Items must be labeled clearly with advertiser's name, return address, and issue date.

   • Please stuff or zip files when supplied via email to keep the file size at or below 10MB.

   • Email PDF file to:

     Rita Kroeber,

   • Color match print must still be mailed to the address below.

By mail:
• CD with PDF file must be labeled clearly with advertiser's name, return address, and issue date.
• A color match print must accompany the CD.
• Mail disc and color proof.

Mailing Address for Ad Materials:
USF Alumni Association, Attn: Rita Kroeber, Gibbons Alumni Center, University of South Florida, 4202 E. Fowler Ave., ALC 100, Tampa, FL 33620

Summer 2017 Issue


Reader Profile


Age 35 and under – 37%
Age 36-54 – 29%
Over Age 54 – 34%


51% Female
49% Male


55% - $75,000 and up
39% - $100,000 and up


76% travel 1-4 times/yr
46% stay in a hotel and rent a car

Tampa Bay Alumni Demographics:

Percent of alumni in the following six counties:

  • Hillsborough – 24%
  • Pinellas – 13%
  • Sarasota – 3%
  • Manatee – 3%
  • Pasco – 4%
  • Polk – 3%